Released on = September 7, 2006, 5:08 am

Press Release Author = DesktopMoney Ltd

Industry = Internet & Online

Press Release Summary = Not only the relevance of sites-partners turns out to be
important during link exchange. One more important estimation factor is lured out of
Google\'s algorithm.

Press Release Body = Internet marketing specialists of DesktopMoney Ltd have been
carrying out the testing on the factors that are important for Google in estimating
and ranking web sites that do link exchange with other sites.

Among such well announced factors as relevancy and credibility of sites-partners,
the link building practice carried out by DesktopMoney Ltd team proves that speed of
link building is one of the factors that can either boost or ruin the ranks of a web
site. Especially the speed of link exchange is becoming an important factor is
ranking when the brand new site is taken under consideration.

The value of speed factor became important, because today professional solutions
allow fully automating the process of finding relevant link partners, real trusted
web sites, and get links on these sites quite quickly; depending upon the niche this
speed can reach hundreds of links on relevant sites daily. Certainly, as the level
of automation in link building has reached such immense level, only the greediness
and reasonability remain as factors that can restrain too passionate site owner from
getting thousands of good links quickly.

However, the link building experience shows that Google has introduced the
greedy-proof factor for too passionate link builders. If a brand new web site grows
with too much link partners (even relevant link partners) within a short interval of
time, this automatically triggers a red flag for Google, and consequently this
search engine becomes more suspicious about the behaviour of this site which can
affect proper ranking of the site, even despite a big number of quality backlinks.

The speed factor was also partially confirmed by Matt Cutts on his personal blog
mattcutts.com/blog/ when Matt describing one case said that due to big link
migration Google\'s flag was triggered and this flag had to be manually removed.

The link building experience of DesktopMoney Ltd team shows that staying under 100
links per week with professional link exchange automating solutions is more than
safe, because this is a normal manual speed of handling the links. Surely, all other
factors like relevancy and credibility of potential sites-partners remain critical
too. Still the speed of 100 links per week is an approximate number, because Google
may change this factor in future. However, lowering the speed of link building would
stop all online business from link exchange which is natural and normal of doing
online business in the net.

Web Site = http://www.autolinkexchanger.com

Contact Details = DesktopMoney LTD
48 Queen Anne Street, London, UK, W1G 9JJ

Nickolay Bokhonok,
nick@autolinkexchanger.com
+380634838364